Unlike hard news, features are more ‘stories’ than ‘reports.’ A feature story must captivate the reader’s interest while also maintaining some sort of news ‘value. A feature story can concern something serious (life or Death Row) or something more lighthearted (a music festival). Regardless of the subject matter, a feature story should strike a balance between information and entertainment. To accomplish this, a feature will often need a personable element, something that will convince readers of the story’s importance. A feature story on, say, stomach cancer might include data on how many people are affected by the disease, and who it affects most commonly—women, men, etc etc. This type of data can help to capture and hold people’s attention (i.e. it entertains) while still managing to communicate information—two elements essential to a good feature.
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