Wednesday, February 23, 2011

The Importance of the Lede

The lede is the most important part of a story. It is the very first few lines of a piece and often times should contain all the information needed to attract the reader. A well-written lede should contain the answers to the When, Where, Who, What, How and Why of the story.

Because the lede is so short, it should give easy and direct facts about the story and keep the reader on his or her toes. It should strike as captivating for all ages to read. If you’re covering a softer type of story, your lede can be less direct and factual and a bit more creative. It can have quotes of the person in question or witnesses. It can allow lighter writing about the feelings of the people concerned or something of the sort.

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