What makes a good lede?
A good lede must include who, what, where, when, why, and sometimes how. A good lede has to also follow the type of media you are writing for. Such as for radio you may want to have a hook to get listeners interested so that they stay tuned for the whole story. Television would have a lede similar to newspaper, simply giving the facts first, hard news. Both television and newspapers can end up being cut off due to lack of space so it is important that all of the most important information be first.
A good lede must make the reader, viewer, or listeners interested and want to see or hear more. A successful story not only has the audience listening, reading, or watching the whole story but also remembering the story and talking about it with friends or family. A good lede should lead to a good story.
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