What makes a good feature?

A good feature should be both captivating and interesting. It should be appealing to the audience and spark interest of the reader. It should be a story people want to read, and something that will relate to their individual lives. A good feature should include an expert on the topic, as well as a profile on that person, and someone who is directly involved with the subject. A feature story is also more a story rather than a report, its longer and more detailed, and generally doesn’t qualify as hard news. It contains a sufficient balance between both entertainment and information, usually touching the reader on a more personal level, with relatable elements that convince the reader of the stories importance. A good feature can be targeted towards a general audience, or it can be geared towards a certain gender, age group, or type of person. For example, a feature on a new make-up product would generally be geared towards females age 15-25; typically somebody interested in cosmetics, and would most likely include a profile on the creator of the product, and an outside expert on the topic.