A feature is much more than a simple news story. You are looking to do more than just inform your audience, but interest them and give them multiple angles on a story. Music magazines are a great example of having features. They oftentimes will profile a band with the intention of not only telling you about the band, but giving you a little insight into the band and how they operate. They also give you information on how the band sounds, and controversy or any other positive or negative feedback involving the band, and a variety of other informative pieces.
But the best features are the ones that connect the audience to the story. It’s great that this band or person is becoming a big deal, but why does it matter to the audience? That’s the biggest thing your reader is going to want to know. When someone reads any sort of story, it could be one of the best written stories, but if it does connect to them or interest them, they aren’t going to want to finish reading it.
So if you ever have the desire to write or have to write a feature in your future, just remember to keep it full of information and multiple viewpoints, and also make it interesting so that your audience can connect to it.
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