What is good public relations?

Public relations is crucial in maintaining the relationship between the media and said company, organization, or celebrity. With that in mind, a public relations representative will issue statements to the public after certain events or mishaps, and is the medium between what the public and the employer he/she is representing. Good public relations entails a variety characteristics. One of which, is informing the client of the actual happenings of the company and what they need to hear, as opposed to ‘sugar coating’ things and telling them what they want. A PR writer also attempts to include persuasion, as to attract the public or avoid slander. Likewise, good public relations is shown through improving and strengthening relationship over long term periods. To continue with a good reputation for many years keeps the customers and clients with the company, which is the main goal overall.