What is good public relations?

Journalists report, and one of the most important things they keep in mind is to be objective in the eye of the public who can get turned off by bias work. Public relations writers on the contrary, tend to persuade audiences to a certain position by using facts and convincing people to change their self made accusations or further strengthen ones views. Unlike a lot of journalists, public relations writers tend to work for a specific company, organization, or client rather than a large and general news corporation. Public relations writers who tend to do well are those who do not ignore hard facts, and even tend to use the ones, which are possibly harmful to their cause. This way, they make their client appear in the best light possible, even taking into account negative aspects that can be more realistic for a reader.