What is good public relations? How does writing for PR differ from writing

Journalists write to serve the public. When they report, one of the most important things they have to keep in mind is to stay objective. Many reporters attempt to avoid exhibiting a personal point of view and never write for the sole purpose of proving something.

Public relations writers, on the other hand, write to persuade the audience of a particular position, using facts to convince people to change their minds, or confirm their positions. Unlike most news-journalists, public relations writers generally work for an organization or client other than a news operation.

There are many aspects that constitute good PR. Effective public relations writers never ignore facts, even when they are harmful or detrimental to the cause they’re promoting. Their job is to make their organization or client appear in the best possible light, which means they should do whatever they can to interpret all news – good and bad – in their favor. A strong public relations representative works as an honest advocate for their company or organization, they don’t lie or distort, but instead use all their facts effectively by playing down certain ones and emphasizing others.