Sunday, April 3, 2011

Delivery

What makes a good radio/tv news story? How is it different than print?

A good radio/tv news story, like print, has to have all of the news elements such as how "new" it is, how relevant it is, how it effects it's audience, how much its audience cares about the subject, and so on.

However contrary to print the person who delivers the news is important. In radio the person must have a nice and clear voice, and in television the person must not only have a nice and clear voice, they must also look nice as well.

Although these things should not matter, they do because the ratings are higher when someone looks better, and this intern earns the station more money. Most news stations are not driven by profit however they do need to earn enough to sustain the business and in this economy that is very difficult.

No comments:

Post a Comment