A good radio/television is more complicated to create than what meets the eye. With the audience being able to use multiple senses to acquire information, the broadcasting networks must appeal to them.
However, radio/television stories are usually on the shorter end of the spectrum, meaning the networks have less time to project the information to the audience. With print stories, the author writes an article and it goes on a website or in a newspaper for the audience to maybe read. These print stories are often seen as boring, when they could be watching the story and getting audio/video clips. Television stories, on the other hand, usually contain audio clips as well as visuals, while also addressing the same information that is in the print stories.
Moreover, it is often difficult, with a deadline, to prepare television stories to go on air. With an article, the deadline must be met by having the writing prepared, but a television story must have the correct timing for the audio clips and visuals.
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